Sunday, August 21, 2011

Media workshop to promote breastfeeding held


Gwalior - The State Department of Women and Child Welfare, along with UNICEF, launched a week-long campaign for world breastfeeding week (August 1-7) on Sunday by organising a workshop for mediapersons on the issue.

Highlighting the importance of breastfeeding to enhance health quotient and safety of child and mother, Joint Director Women and Child Development Department Suresh Tomar said in his opening remarks, “Breastfeeding can help in curbing malnutritionto a large extent.”

“Exclusive breastfeeding for first six months after birth could have the single largest impact on child survival. Media can play an important role by creating awareness and breaking myths on this issue, he added. He thanked UNICEF for supporting a campaign on breastfeeding.

Ajay Gaur, a well-known child specialist said, “An infant must be breastfed within an hour of birth and one should continue breastfeeding a child for atleast upto two years.”

“This has a long lasting impact on child's health and growth and it has been proven scientifically,” he added.

Manoj Verma, a senior journalist emphasised the need to sensitise media on this crucial issues. He said media has a social responsibility to create awareness on such social issue.

A street play on the issue of breastfeeding was staged on this occasion.

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